Most over-55s haven’t considered equity release despite desire to stay in their homes
Written in line with our editorial policy.
New research from Aviva has found that 77% of over-55s feel emotionally attached to their home, and 17% said they would never sell, no matter the offer.
On the same theme, nearly half (47%) wouldn’t move even if they won millions in the lottery. This underlines the fact that many of us near or in retirement are in our ‘forever home’.
Aviva also found that, despite the strong attachment to their homes, most people over 55 (82%) haven’t thought about using equity release to fund their retirement. This may indicate that many people aren’t aware of the potential to raise cash without having to sell up or move home.
Kay Westgarth, head of retirement distribution at Aviva, said:
“While financial planning is often framed in terms of numbers and targets, it’s clear that emotional factors play a major role in decision-making later in life. For some, moving feels like letting go of a part of themselves. For others, it’s about staying close to family, community, or the comfort of the familiar.
“That’s why it’s important for people to have access to clear, balanced information about all the options available to them. Whether it’s managing rising living costs, exploring how their home might support their financial goals, or simply knowing where to begin, practical guidance can help individuals feel more confident and in control of their future, both financially and emotionally.”
