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A sixth product standard for equity release customers

what is the equity release council?

By Richard Groom • 19th May 2025 • 2 min read

Extra protection against early repayment charges

Written in line with our editorial policy.

The Equity Release Council has updated its consumer protections, now adding a sixth product standard. There’s also a new Consumer Charter that outlines what customers can expect from Council members.

Following industry consultation and input from eight working groups, the Council says that the revamp of its consumer protections is focused on making its product standards clearer and more accessible. 

As before, the product standards set out how the Council expects all of its members (including advisers and product providers) to support customers. The standards now look like this:

  • Lifetime mortgage rates must be fixed for each release. If variable, the rate must be capped for the life of the loan.
  • You retain the right to live in your property until the last surviving homeowner moves into long-term care or passes away.
  • You have the right to move home and transfer your plan to another property, providing your new home meets your provider’s lending criteria.
  • All plans must offer the ‘no negative equity guarantee’ to ensure that when your home is sold when your plan comes to an end, you’ll never owe more than the value of your home. 
  • You have the right to make penalty-free payments, subject to lending criteria.
  • NEW FROM 6 MAY 2025: If you move permanently into long-term care, whether in a care home or with relatives providing care, any early repayment charge will be waived by your lender. This is upon receipt of a medical practitioner’s certificate and subject to the terms and conditions of the loan being met. 

The new product standard builds on a previous commitment to early repayment charges being waived if a customer moves into care in a formal setting such as a care home. This is now confirmed as a product standard, and is expanded to ensure that the early repayment charge is also waived if the customer moves in with relatives to receive care.

A new Customer Charter

The Equity Release Council has also launched a new Consumer Charter. This outlines what people can expect when working with an adviser or provider who is a Council member. 

In summary, the charter says that as an equity release customer you should trust that you are dealing with regulated and qualified professionals who work in your best interests. They should treat you with respect and understanding, and uphold the highest standards of their professions as mandated by their regulatory bodies.

Your adviser, legal representative, surveyor and provider should listen to your questions and offer clear, comprehensive answers and support. You should be provided with clear, transparent and tailored recommendations, with advice considering your personal circumstances. This will include exploring alternatives to equity release. 

Finally, you can expect transparency at every stage of the process. This includes in relation to the advice you receive, the product details, terms and conditions, and the fees and charges involved. The potential financial impact that releasing equity may have on your family and their inheritance will also be clearly explained. 

“Building trust” in the equity release sector

Michelle Highman, Chair of the Equity Release Council Standards Committee, says: “The new Consumer Charter outlines exactly how people who use a member of the Council should expect to be treated. It is designed to help people confidently explore all their options and if they choose to take out a product, it highlights how they will be treated for the life of the loan.

“We are also excited to unveil our 6th product standard which means that whether a person chooses to go into a formal care setting or receive care in a relative’s home, they will not pay an early repayment charge if they have a medical certificate. With an aging population, more people need care and support, but a care home is not always a person’s first choice, this change gives customers more freedom to find the right option for them.

“A significant amount of hard work has gone into updating these standards and we are pleased that not only do they offer greater protections to customers, but are designed to continue to build trust in this industry.”

About Richard Groom. A writer with 20+ years’ experience across several sectors including financial services, Richard has a passion for writing clear and simple content on even the most complex of subjects. In his spare time, Richard loves exploring the hills and mountains of the UK on long walks with his faithful cocker spaniel. Follow Richard on LinkedIn

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