Privacy Policy

Data controller

Any information you provide on or via this website is controlled by Equity Release Wise Ltd. Equity Release Wise Ltd is registered in England and Wales with company number 11332559, with its registered office at 36 Tyndall Court Commerce Road, Lynch Wood, Peterborough, PE2 6LR.

Equity Release Wise Ltd is registered as a data controller with the Information Commissioner’s Office.

We provide our services by:

  1. Phone
  2. Email

Our lawful bases under the UK General Data Protection Regulation is a mixture of Consent, Contract and Legitimate Interest.

Information we may collect

We may collect and process the following information about you (“Your Information”).

  1. directly from you via a form on our website, such as: name, e-mail address, date of birth, mobile number and anything else we require to give you an accurate quotation;
  2. details of your visits to (including without limitation traffic data, location data and other communication data) and the resources you access;
  3. information you provide to our partners, brokers and/or affiliates where you have consented to that information being passed to us; and/or
  4. we may check whether the mobile number you provide is real.

We will periodically review your personal information to ensure that we do not keep it for longer than is necessary.

How we use your information

We may use Your Information in the following ways:

  1. to process and submit your request to equity release brokers to enable them to give you quotations for the most applicable equity release policy or policies;
  2. to provide you with an excellent service;
  3. to be sure that our website is presented in the best way for you and your device; and/or
  4. to notify you about changes to our services.

We, and third parties to whom you agree we may send your data, may also use Your Information for marketing purposes to provide you with information about goods and/or services that may be of interest to you. We may contact you about these by email subject to your consent when you submit Your Information to us. You can read more in the ‘Direct marketing’ section below.

How we process your application

The primary service we provide to you is that of an online equity release introducer.

We pass your enquiry to an FCA-regulated whole-of-market broker who will find the best equity release option(s) for you based on the details you submit to us and/or provide to them.

The information we collect is only as much as we require so you can receive a quotation from a qualified equity release adviser. acts as an introducer to save you filling out multiple applications with lots of insurers to try to obtain the best deal.

After you complete our application, we will call you to confirm your details and/or requirements and obtain the necessary consent to share your personal details with the relevant service provider. With your consent, we will then send Your Information to the broker and transfer you over by telephone for them to provide a quotation and often also email the details to you.

Direct marketing

If you give your consent, we may contact you by email to tell you about offers relating to products of our partners that we think you might be interested in.

You will only be emailed by

In our email marketing we may also promote third parties who can provide other services, including without limitation:

  1. credit brokers, unsecured or secured loan providers, short term lenders, alternative lenders, peer-to-peer lenders, guarantor lenders, mortgage brokers and lenders;
  2. credit card, prepayment credit card and/or bank account providers;
  3. car finance lenders and brokers, logbook loan lenders;
  4. debt management companies, insolvency practitioners, bankruptcy specialists, debt and property possession adjusters/advisers;
  5. equity release arrangers and credit reference advisers;
  6. providers of general insurance products like car and home insurance, life insurance, private medical insurance, income protection insurance;
  7. compensation advisers; and/or
  8. utility switching agents.

You may withdraw your consent from receiving marketing emails at any time by clicking on the ‘unsubscribe’ link contained in each email sent by us or our partners, or by getting in touch via the details on our contact us page .

Sharing your information with third parties

We will release some or all of Your Information when we are required to do so for legal or regulatory purposes or as part of legal proceedings.

We may disclose information about you, including electronic identifiers (such as your IP address) and/or provide access to your account:

  1. if required to do so by law;
  2. if required to do so by any court, the Financial Conduct Authority, the Competition and Markets Authority, the Information Commissioner’s Office or any other applicable regulator or law enforcement agency; and/or
  3. where necessary, in connection with legal proceedings or potential legal proceedings.

Where you have submitted an enquiry for Equity Release we will pass your personal information to Age Partnership Ltd (ICO registration number Z8957981). Age Partnership Ltd may contact you directly to provide information about Equity Release. Your information will be stored securely and in line with UK GDPR regulations. Age Partnership Ltd’s privacy policy can be found at

We may sometimes use agents and service providers to process Your Information on our behalf. For example, we may use third parties to maintain our IT systems. Where we use agents and service providers to process Your Information, we will ensure that they have adequate security measures in place to safeguard the privacy and security of Your Information.

When you submit another person’s information to us in connection with your application or enquiry, you are confirming you have the consent of that person to provide their information to us and for us to use their information in accordance with this Privacy and Cookies Policy.

Where we store Your Information

We only store the information that is necessary under law and/or needed for us to carry out the functions outlined in this Privacy and Cookies Policy. All information you provide to us is encrypted and stored on our secure servers, which are based in the UK and EEA (European Economic Area), and are covered by UK GDPR adequacy rules.

Unfortunately, despite such measures, the transmission of data via the internet is never completely secure. Although we will do our best to protect Your Information, we cannot guarantee its security in transmission. Any transmission of data is therefore at your own risk.

Once we receive Your Information, we use strict procedures and security measures to try to prevent unauthorised access.

How we use cookies

A “cookie” is a small piece of information that is stored in the memory of the browser on your computer or mobile device’s disk drive. Many websites use cookies to improve the way the website works and to provide information to website operators about use of their website.

We use cookies to enable you to use and navigate, to store information about your preferences, to collect information about how our visitors use and to enable us to improve

Most browsers allow you to manage and block the use of cookies by changing your browser’s settings. However, if you choose not to accept cookies from, this may affect the quality of your visit to and experience of our site.

For more information on cookies (including how to block their use) please visit

Controlling Your Information

You may choose to restrict our collection and/or use of Your Information in the following ways:

  1. you can withdraw consent of all marketing communications using the unsubscribe link on any email we send you; or

Your rights

You have the right to ask us not to contact you for marketing purposes by filling in our form.

You can also contact us via post at Equity Release Wise Ltd, 36 Tyndall Court Commerce Road, Lynch Wood, Peterborough, PE2 6LR or via email at

(If you ask us to stop contacting you for marketing purposes, we will do so – but you may still receive emails for up to 7 working days after we receive your request.)

You also have the right to receive a copy of the personal data we hold about you by making a subject access request. To do so, please write to Equity Release Wise Ltd, 36 Tyndall Court Commerce Road, Lynch Wood, Peterborough, PE2 6LR providing proof of your identity.

You may correct errors in or update Your Information or request that we remove information about you from our records by sending us a request to the postal address above. In most cases we will comply promptly with your request and let you know when we have done so. However, sometimes we will not be obliged to comply with your request. If this is the case we will inform you of our decision and the reasons for that decision.

To protect your privacy and the security of Your Information, we may take reasonable steps to verify your identity before we act on any request you make in respect of Your Information.

We will not sell, distribute or lease Your Information to third parties unless we have your permission or are required to do so by law. We may use Your Information to send you promotional information about third parties that we think you may find interesting if you have consented to this.

The website may, from time to time, contain links to and from the websites of our partner networks and affiliates. Please note that if you follow a link to any such website, it will have its own privacy policy. We do not accept any responsibility or liability for the privacy policies of third party websites. Please check a third party website’s privacy policy before you submit any information.


If you are unhappy with any aspect of the way we collect, store or use Your Information, our staff will try to resolve your concerns. Do please bring any issues to our attention as soon as possible: the sooner we know about the issue, the sooner we can help resolve it. Please get in touch via our Contact Us page.

If you remain dissatisfied with any aspect relating to Your Information, you may complain to the Information Commissioner’s Office. You may contact the ICO by post at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF, by visiting the website, or by telephone on 0303 123 1113 (local rate) or 01625 545 745 (national rate).

From time to time it may be necessary for us to undertake some of the processing of your personal data in other countries outside of the United Kingdom However, where this is necessary we will make you aware of this and provide you with further options. It is also possible that some of our product providers will process your data in other countries, however we require all our partners to ensure that your data is kept securely at all times.


We may update this Privacy and Cookies Policy from time to time. Please ensure that you check this policy regularly for updates. 

The policy was last revised and updated on 17 August 2021.