How does the Equity Release Council promote consumer awareness?
The Equity Release Council provides multiple channels for the public to access helpful information about the industry. They also work hard to ensure equity release consumer awareness and safeguarding is at the forefront of the minds of all stakeholders across the sector.
Website: The simplest way to access the latest and most relevant equity release news is visiting the Equity Release Knowledge Hub. It is full of news reports, blogs and videos which provide updates across the whole sector.
Press releases: The Equity Release Council issues press releases to communicate industry updates and help educate those unfamiliar with equity release products. It has a very positive relationship with the UK press, which regularly quotes board members in articles about the industry.
Reports: The Equity Release Council regularly commission reports such as their Later Life Lending: Great Expectations report in March 2023. The aim of the Equity Release Council is to help set out a route map for the government, regulators and industry as a whole to better support later life consumers.
Lobbying: The Equity Release Council is regarded across Westminster and Whitehall as a trusted expert in their field and a significant resource to draw upon. By attending government conferences and holding meetings with ministers and advisers, they can lobby to effect policy change and promote consumer awareness.